BMO saw this as an opportunity to be the first Financial Institution FI to own proved there is room for the role banks play within their daily financial experience.
Recognizing that gaming had become a major part of digital culture, BMO sought to integrate itself into this space, creating a bridge between gaming and financial literacy. Open carousel dropdown menu. Shortlisted Cannes Lions. Inspire intent and attract new account openings with BMO. A bank branch on Twitch required a special kind of banker to host it, someone who understands gaming.
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